Blessings from a Gratifying 24/7 Customer Service Support

Monday, April 4, 2011

I have a friend who has been employed in a call center for a couple of years now. He is part of the technical support of an outsourced inbound contact center in Asia. When we have the chance to make a conversation, he always spills his encounters with some of his callers. Occasionally, there have been humorous experiences. Few of the times did he provide assistance to those who have problems in their products. He confessed that 95% were solved either easily or after a toil-worn affair. The best parts were on the moments when he was able to make a sale while satisfying the customer, who mostly had been Western citizens.

With those small chitchats, I have extracted that the potential of customer care in improving goodwill and revenue of a company is high. A delightful 24/7 customer service support is a blessing both for a business organization and the public it is serving. It is like hitting many birds in one stone.

Among the graces that a gratifying customer care is going to bring is customer satisfaction. No sales will ever flow to any firm without first supplying delight to the buyers. This pleasure must not be limited during the buying process alone. It ought to extend after or before a sales takes place. Valuing customers is the best way to gain profits.

Another gift is it increases customer retention. When an individual is being nurtured by a firm, there is a good chance that he/she will continue his/her purchases. This good reputation will spread like wildfire through the word of mouth, written materials and online connections.

This basket of fruits will be multiplied when outsourced to the right inbound call center. Aside from the aforementioned benefits, outsourcing can increase cross-sell product penetration, elevate revenue growth by up-selling and cross-selling and minimize operating costs.

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